One shareable moment, engineered from four camera angles.
Hero-product reveals for automotive, F&B and lifestyle clients. We build the room around the moment the camera shutter clicks, then build the campaign around the image that comes out of it.
The launch is the content brief, in reverse
A launch night that does not produce a hero image is a launch night with a failed brief. We start every product launch by asking the question: what is the single visual the brand needs in market on day one? Then we build the entire night to deliver that image cleanly.
Four-camera capture. Embargoed editorial coordination with media partners. A pre-built post-event distribution plan so the image is in the hands of journalists at the agreed hour, not whenever the photographer's hard drive arrives at the office.
Format examples
- Automotive reveals with rotating ring-light staging
- F&B menu launches with chef's table and press tastings
- Beauty and skincare launches with influencer overnight kits
- Tech and consumer electronics with embargoed press conference
- Fashion and lifestyle reveals with runway or installation format
What our launch package includes
- Hero moment design and staging
- Four-camera capture plus stills photography
- Overnight edit suite for film and stills
- Press environment, registration, embargo desk
- Influencer hospitality and overnight content kit
- Coordinated regional distribution with PR partner
- Post-event measurement against earned reach
- Edited highlight film delivered within 14 days
Before a launch brief
Do you work alongside our PR agency?
Yes — and we prefer it. We will produce the night, capture the content and coordinate the embargo desk. Your PR agency continues to own the journalist relationships and the long-tail story.
Can we have the hero image the next morning?
Yes. A first-cut hero image is delivered to your PR partner within four hours of capture. The full edited gallery follows within seven days.
What is the lead time?
10 to 14 weeks for a flagship reveal. We have done it in 7 weeks twice — both times for clients who already had clarity on the hero image they needed.
Tell us about the reveal.
Share the product, the embargo date and the hero image you think the campaign needs. We will reply within one working day.